Associated Food boosts grape sales with creative promotion

09/23/2013 | Progressive Grocer

About 50 Associated Food Stores retail members recently participated in a back-to-school contest for Welch's grapes, to increase sales and promote the brand. The three-week promotion bolstered sales by 63%. Idaho's Broulim's Fresh Foods constructed the winning display, an interactive school bus built from boxes of grapes, with a banner that says "Make it a grape school year!"

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