B2B marketers shouldn't lose focus on the customer

09/23/2013 | Marketing Interactions Blog

Business-to-business marketers are potentially ignoring priorities that could help them achieve their content marketing needs, Ardath Albee writes. In a survey, customer engagement and personalized offerings ranked behind content strategy development as marketers' top goals. But personalizing a message for an audience will build an engaged customer base and is a smart strategy for growing a band, Albee writes.

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