Brazil outpaces U.S. in growth of chocolate consumption

Demand for chocolate in Brazil is on the rise, increasing at three times the U.S. rate of consumption per capita, says Max Rangel, Hershey's senior vice president of global chocolate. While Brazil is struggling to keep up with demand, partly because a devastating fungus killed half of output between 1990 and 2010, the upward trend will support prices and "put a line in the sand for how low the price can go," said Hector Galvan, a senior broker at R.J. O'Brien.

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