CBS joins Twitter's Amplify program

Twitter's Amplify platform has picked up a serious win with CBS coming on board, as the network will use Amplify to promote content from 42 different products, from TV shows to its fantasy football website. One CBS advertising partner has asked to sponsor Amplify content from 20 of its shows, said David Morris, the chief client officer of CBS Interactive. "It's a win-win-win situation," he said.

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