Choices in the cloud: With so many options, experts see consolidation on the horizon

09/23/2013 | New York Times (tiered subscription model), The

As businesses dig further into the cloud, they are confronting the challenge of integrating a hodgepodge of existing hardware and software -- some of which may not be fully optimized for the cloud -- into a seemingly endless number of possible platform offerings from companies that may or may not be around in a few years. Observers say the potential confusion is keeping corporate technology buyers up at night and underscores the need for a more unified market, which is likely to come through the consolidation of large industry players and more pioneering startups.

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New York Times (tiered subscription model), The

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