Column: Streamlining marketing, services using big data

09/23/2013 | TravelPulse

Travel agents can tap the expansive client data they gather through GDS or their customer relationship management tool to develop personalized marketing and product offerings, writes Jack Mannix, head of Jack E. Mannix & Associates. "When you own and use substantial, quality information on your clients, you are able to provide them with an unmatched ability to sell them exactly what's right for them," Mannix writes.

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