Dollar Shave Club aims to "own the bathroom"

09/23/2013 | Advertising Age (tiered subscription model)

Dollar Shave Club has added new personal-care products to its lineup, and the men's subscription service that started out selling razors ultimately aims to dominate the category, Co-founder and CEO Michael Dubin said. "Dollar Shave Club's goal is to own the bathroom and be the easiest place to get the things you use every day, specifically grooming and personal care products," he said.

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Advertising Age (tiered subscription model)

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