For Intel's HTML5 Hub, the medium is the message

09/23/2013 | Advertising Age (tiered subscription model)

Intel is promoting the use of its HTML5 Hub by contributing interactive design to stories such as Rolling Stone's "The Geeks on the Front Lines." The impractically expensive design is meant to demonstrate an "HTML5 Article experience by the HTML5 Hub and Intel," as the piece is bylined, but Intel exercised no control over the content as it would in a native ad. "When you start doing new things, you make certain investments and build an audience. And once the audience is there, the advertisers will follow," says David Kang of Wenner Media, Rolling Stone's publisher.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY