Mondelez rebrands its chewing gum line to boost sales

Trident, Stimorol and Hollywood chewing gum brands have a new look as part of a new strategy to create consistency and boost sales. Mondelez International worked with Sun Branding Solutions to the create new packaging and branding for the gums. "It was a massive undertaking, but an essential evolution for the brands, to bring them under a common positioning," said Mondelez's Penny Thomas.

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Drum (Glasgow, Scotland), The · ConfectioneryNews.com (France)

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