Nestlé reaps rewards from airport retail renovation

09/23/2013 | Moodie Report, The

Nestlé International Travel Retail said confectionery sales have increased 17% since it revamped its location in the Schiphol Airport in the Netherlands. The new layout incorporates adjacent liquor and tobacco sections to encourage impulse purchases by pairing chocolate with wines and Champagne.

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Moodie Report, The

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