Oral-B app puts its money where people's mouths are

09/23/2013 | Mobile Marketer

Procter & Gamble's Oral-B Power oral-health division has developed a free iPhone application designed to improve people's toothbrushing habits by tracking their use and providing useful tips. Oral B said the app employs sound-recognition technology -- via the iPhone's microphone -- that monitors how long people brush, as well as a "quadrant guide" to gauge the quality of their activity while they are using certain Oral-B products.

View Full Article in:

Mobile Marketer

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY