Pereira & O'Dell preps launch of Airbnb campaign

09/23/2013 | Advertising Age (tiered subscription model)

Airbnb, which hired Pereira & O'Dell as its agency of record in July, is preparing for a marketing push expected to begin in the fourth quarter. The travel site, which connects travelers to people renting out their homes, is shifting its focus from direct response to awareness building, and has two short films in development that could be repurposed as TV ads.

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