De La Hoya lures Hispanics to pay-per-view fights

09/24/2004 | NYTimes.com

Even when he loses -- and he was knocked out on Saturday night -- boxer Oscar De La Hoya is always a winner on cable television. De La Hoya's most recent bout brought in $56 million from 1 million viewers, according to HBO Pay-Per-View. De La Hoya's appeal is especially strong among Hispanic viewers.

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