Dannon sees hope in consumers' changing tastes

09/24/2007 | Financial Times (free content)

When Dannon launched Activia yogurt in the U.S. more than a year ago, the market was slow to adjust to the idea of good bacteria. However, the recent introduction of competing companies' probiotic products, such as General Mills' Yo-Plus and Kashi's Vive cereal, may signal that U.S. consumers are now more receptive to the products.

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