P&G, Kroger in consumer tracking research project

09/24/2007 | American City Business Journals

PRISM, or Pioneering Research for an In-Store Metric, uses infrared sensors to count the number of customers who walk down a store aisle or product category and also tracks purchases. Procter & Gamble, Kroger and other major retailers and suppliers are gathering data from the technology to hopefully improve in-store layouts and marketing dollar returns, and to boost sales.

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