Doritos Super Bowl ad contest comes with $1M prize

09/24/2008 | Wall Street Journal, The

PepsiCo is offering $1 million to anyone who can create a Super Bowl commercial for its Doritos tortilla chip brand, the caveat being the consumer-generated ad must score No. 1 in the vaunted USA TODAY Super Bowl Ad Meter, a leading viewer poll. Winning would mean unseating Anheuser-Busch, however, the poll's winner for 10 years running.

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