SSF Group wins $200M consolidated Cadbury account

09/24/2008 | Advertising Age (tiered subscription model)

SSF Group, a year-old cooperative endeavor forged by Publicis Groupe shops Saatchi & Saatchi and Fallon, will handle Cadbury's consolidated chocolate roster, including more than two dozen brands in markets including North America, the U.K., Russia and Poland. Cadbury is reportedly planning a major effort to promote its brands in the U.S.

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