"Best Job in the World" campaign big winner at MIXX

09/24/2009 | Mediaweek

The "Best in Show" prize at the IAB's 2009 MIXX awards went to CumminsNitro, Brisbane, Australia, for its global "The Best Job in the World" effort for Tourism Queensland. The shop also took home trophies for direct response/lead generation, social marketing and cross media integration categories for the campaign. Campfire and Deep Focus also were winners of note for their roles in the promotional effort for HBO's "True Blood" series.

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