Economy, credit concerns dampen diversity recruitment

09/24/2009 |

The difficult economic climate is forcing businesses to focus on their bottom line, and not on diversity initiatives. Franchisors have also cut back on minority recruitment, a move that may cost them, as ethnic minorities are expected to comprise 54% of the U.S. population by 2050, per Census data. "Until credit begins to flow, [the number of] minorities entering franchising will remain stagnant," said Miriam Brewer, director of diversity of the International Franchise Association's Educational Foundation.

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