Experts say opportunities exist for agents in car-rental sales

09/24/2009 | Travel Agent Central

Travel agents have become increasingly focused on developing avenues of revenue as the economic downturn continues to take its toll. Currently, agents account for roughly a quarter of all car-rental sales, and some experts say that figure should be higher. ASTA Chairman and President Chris Russo is an advocate of car-rental sales and is working to spread the word about how they can help agents. "Car-rental revenues can add a lot to the agency bottom line. ASTA hopes to encourage more sales with webinars and briefings at trade shows -- all designed to show agents how to sell, earn more and 'supersize' the return on every sale," he said.

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