Report: Mobile marketers playing catch up with users

09/24/2009 | ClickZ

Although marketers have failed to keep pace with consumer use of mobile devices, they are likely to close the ad gap by 2013, eMarketer has found. Mobile ad spending is projected to grow from this year's $416 million, or 2.2% of display ad budgets, to $1.56 billion, or 9.9% of display ad totals, by 2013, eMarketer is reporting.

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