Debenhams reflects reality with new ad campaign

09/24/2010 | MarketingWeek (subscription required)

Debenhams' new advertising campaign features older women in an effort to reflect the diversity of the department store's shoppers. The company said it is committed "to reflecting its diverse customer base through representative imagery". Debenhams has been shaking things up lately by banning airbrushing in its advertisement, using plus-size mannequins and featuring a disabled model.

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