Debenhams reflects reality with new ad campaign

09/24/2010 | MarketingWeek (subscription required)

Debenhams' new advertising campaign features older women in an effort to reflect the diversity of the department store's shoppers. The company said it is committed "to reflecting its diverse customer base through representative imagery". Debenhams has been shaking things up lately by banning airbrushing in its advertisement, using plus-size mannequins and featuring a disabled model.

View Full Article in:

MarketingWeek (subscription required)

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
EVP, Catalog/Online Store
National Geographic Society
Washington, Dist. Columbia
Senior Director, Learning and Workforce Development
National Retail Federation
Washington, Dist. Columbia
Director, Leadership Development & Talent Acquisition
Hibbett Sporting Goods, Inc.
Birmingham, Alabama
Vice President of Marketing
Blair
Warren, Pennsylvania
Commercial Building Products Sales Specialist
Parksite Inc
Columbia, SC