Television is still the dominant influence on the sales funnel, according to a TVB study. Nearly 2 out of 3 respondents said that TV is the "primary action driver" of awareness, with 39% saying it was the greatest influence on a purchase decision. TV scored even higher in the auto category in awareness (70%) and purchase (43%). Newspaper and Internet advertising lagged far behind, though newspaper-driven coupons play a significant role in awareness, and the Internet scored a respectable 17% in consideration.
TV still drives the most traffic in the purchase funnel
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