3G lacking? Marketer offers alternatives for reaching out via mobile

09/24/2013 | BizCommunity.com (South Africa)

There are promising alternatives for marketers looking to reach consumers in Africa, where 3G isn't always available, Patrick Macgougan writes. Bulk SMS provides a quick way to get the word out for time-sensitive campaigns, and when two-way mobile communication is desired, USSD can fit the bill.

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BizCommunity.com (South Africa)