Burger King spot hopes to "satisfry our lives"

09/24/2013 | Advertising Age (tiered subscription model)

Burger King has launched a major six-week ad push for its new "Satisfries," which the company says have 40% less fat and 30% fewer calories than McDonald's fries. The quickservice chain has built the campaign around a new TV ad from Mother, New York, that pitches the crinkle-cut fries as "cut from whole potatoes, fried to perfection to satisfry our lives ... the heroes, the lovers, the everyman."

View Full Article in:

Advertising Age (tiered subscription model)

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Account Executive, West Coast
DeviantART
Los Angeles, CA
Web Developer
Crain's New York Business
New York, NY