Facebook and Twitter users are learning that money talks

09/24/2013 | Minyanville.com

Social media was designed as a relatively neutral platform where people could gather and talk on their own terms, but efforts to monetize Facebook and Twitter are changing that, Andre Mouton writes. Advertising inherently aims to distract people or change their conversations, and that turns social networking into a "scripted performance" shaped by paid and branded interactions, he writes. "[W]e wanted social media, and what we're getting is commercial networks," Mouton writes.

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