Google finds empowering consumers to skip enhances ad performance

09/24/2013 | Business Insider · Mobile Marketer

Google has learned that giving viewers the option to skip ads makes it three times more likely that viewers will click on those ads, the company's vice president for display advertising, Neal Mohan, said at the MMA's SM2 conference. Mohan also said it's quite possible to put together elegant campaigns that provide a seamless experience across devices.

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Business Insider · Mobile Marketer

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