Taco Bell promo features Sony's Playstation 4 as the prize

09/24/2013 | Advertising Age (tiered subscription model)

Taco Bell is offering customers who buy its "$5 Buck Box" a chance to win Sony's forthcoming Playstation 4 as part of a six-week promotion. The "Play the future first" campaign includes Playstation-branded packaging as well as TV, radio, digital and social marketing. A 30-second spot from Deutsch shows real-life players arriving at a battlefield only to find the war won and the winners snacking on Taco Bell because they got their PS4s first.

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