Tate & Lyle touts monk fruit sweetener

09/24/2013 | FoodNavigator

Purefruit, a zero-calorie sweetener made with monk fruit, is gaining popularity with consumers as well as food- and drink-makers, said Kellie Hardin, global category manager of sweeteners and beverages at Tate & Lyle. "Several major brands have entered the monk fruit space within tabletop sugar substitutes, which has helped drive consumer awareness," she said.

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