Yahoo's Mayer predicts mobile ad prices will rise as search did

09/24/2013 | Adweek

Mobile advertising is currently undervalued and will follow the trajectory of search into the profitable realm, says Yahoo CEO Marissa Mayer. The former Google executive said mobile ad prices will rise, providing the industry nurtures mobile with "the right format, the right model, targeting, and right quality of advertising content." In the meantime, Mayer said, it is important to "own" Yahoo's 350 million mobile users' "daily habits."

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