Macy's goes national as brand expands

09/25/2006 | Advertising Age (tiered subscription model)

Federated Department Stores of Cincinnati has grown the Macy's brand from 250 stores to more than 800 locations nationwide over the last few years. Four hundred May Co. stores were converted into Macy's, after Federated merged with May Co. last August. Macy's marketing and advertising strategies are changing with the new growth.

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