Nike ad campaign in Italy pokes fun at World Cup head-butt

09/25/2006 | NYTimes.com

Italians, with the help of Nike, are having some advertising fun at the expense of French soccer player Zinedine Zidane, whose head-butt of a player on the winning Italian team was a major World Cup scandal. Nike print ads set to appear next month will "rub it in a bit," said Carlo Cavallone of Wieden & Kennedy in Amsterdam, the agency that created the Nike campaign.

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