Comfort, not size, matters for new Singapore superjumbo jet

09/25/2007 | Wall Street Journal, The

For the debut of its service on the superjumbo Airbus A380, Singapore Airlines is choosing to tout in-flight amenities over the aircraft's sheer size. Singapore's pitch is indicative of a trend of airlines recasting their brands to emphasize comfort and service to combat the public's negative impression of flying, according to this article.

View Full Article in:

Wall Street Journal, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO
Director of Marketing - Denver
Denver, CO
Instructor, eMarketing
Charlottesville, VA