Comfort, not size, matters for new Singapore superjumbo jet

09/25/2007 | Wall Street Journal, The

For the debut of its service on the superjumbo Airbus A380, Singapore Airlines is choosing to tout in-flight amenities over the aircraft's sheer size. Singapore's pitch is indicative of a trend of airlines recasting their brands to emphasize comfort and service to combat the public's negative impression of flying, according to this article.

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