Coors Light sees NASCAR as winning sales vehicle

09/25/2007 | Advertising Age (tiered subscription model)

Coors Light will replace Budweiser as NASCAR's beer of choice, via a $20 million, five-year sponsorship deal, that's set to launch in 2008. Coors believes the new exposure will add momentum to its recent sales gains on Bud Light and Miller Lite, according to this article.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Purchasing Manager - Food and Beverage
The Culinary Institute of America - Greystone Campus
St. Helena, CA
General Manager
The Culinary Institute of America
San Antonio, TX
Assistant Restaurant Manager
The Culinary Institute of America
San Antonio, TX
Executive Chef - Shipboard
American Cruise Lines
Nationwide, SL_Nationwide
Sous Chef
Swarthmore College
Swarthmore, PA