Publicis' chief wants shop to be go-to digital source

09/25/2007 | Adweek

Publicis chief Maurice Levy, via the company's $1.3 billion acquisition of Digitas and other deals, is set on transforming the holding company into an interactive powerhouse. His goal, according to this interview with Levy, is for Publicis by 2010 to generate 25% of its total revenue from digital accounts.

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