Marketers willing to push envelope for online laughs

09/25/2008 | Mediaweek · MediaPost Communications

Marketers are increasingly willing to take a chance with edgy online comedy clips, as long as they're produced by professionals, according to an Advertising Week panel. "User generated content is less and less interesting to clients," said Josh Abramson, co-founder of the CollegeHumor Web site. "We're more and more focused on original comedy. You don't have to be constricted by typical guidelines. But you're constantly walking a fine line."

View Full Article in:

Mediaweek · MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
DeviantART
NY, NY
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA
Coordinator, Mobile Marketing Center of Excellence
Interactive Advertising Bureau
New York, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations