Panel: Radio execs say medium's still got its ad mojo

09/25/2008 | MediaPost Communications

Radio's challenge is to overcome the perception by many in the ad world that it's an outdated medium, despite its effectiveness in reaching local audiences and triggering call-to-action responses, according to an Advertising Week panel featuring top radio executives. "We have a perception problem, not a consumption problem," said Jeff Smulyan, president-CEO of Emmis Communications.

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