Hyatt books print, outdoor effort for fall

09/25/2009 | MediaPost Communications

Hyatt Hotels and Resorts on Oct. 1 will unveil a print and outdoor effort from BBDO, New York, with the tagline, "Great Happens." The chain hopes to build on the success of a pair of 2009 marketing initiatives, including Hyatt's first global TV ad and a user-generated video contest that generated 1 billion impressions via the Web, print and e-mail, according to this article.

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