Panel: Online ads are all about reaching the right target

09/25/2009 | MediaPost Communications

Online marketing can deliver strong results for clients if ads are targeted to the right audience, according to panelists from Google, Facebook, AOL and other major online players. "It's more about how you place an ad and how you target it," said Jeff Levick, AOL's ad chief. "That's what's being defined as we enter the next wave of Internet advertising. Matching up content and advertising early in the process rather than trying to match ads with content down the funnel."

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