Panel: Online ads are all about reaching the right target

09/25/2009 | MediaPost Communications

Online marketing can deliver strong results for clients if ads are targeted to the right audience, according to panelists from Google, Facebook, AOL and other major online players. "It's more about how you place an ad and how you target it," said Jeff Levick, AOL's ad chief. "That's what's being defined as we enter the next wave of Internet advertising. Matching up content and advertising early in the process rather than trying to match ads with content down the funnel."

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY