Report: Retailers find easier ways into global e-commerce

09/25/2009 | Internet Retailer

The international e-commerce market is alluring to retailers for obvious reasons, but also presents a range of challenges. In a new report, J.C. Williams Group says retailers are discovering ways to reduce the costs and risks associated with entering the global marketplace. However, the report, which was released at the Shop.org summit, also notes that online retailers could do more to improve the shopping experience for foreign consumers.

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