Study: Social nets leak personal data

09/25/2009 | Ars Technica

Most users assume their social-networking consumption data are anonymized before they gets passed on to third-party advertisers, but sites such as Facebook and LinkedIn define anonymity loosely, Jacqui Cheng writes. Your social-media profile's unique identifier is included in the data passed on, and advertisers can easily match it to your name and listed phone numbers, researchers found.

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