Twitter ads more effective than other networks'

09/25/2009 | All Things D

Twitter users are much more likely to review or rate advertised products than users on Facebook and MySpace, according to researchers at Interpret looking at test cases of Twitter advertisements. That's good news for those worried about how Twitter will monetize its network, Peter Kafka writes, noting that clicking on ads may come naturally to Twitter users. "Anyone willing to plug into the waves of information that Twitter pumps out is likely engaged all over the Web," he writes.

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