"Women Want More" by Michael Silverstein and Kate Sayre and "Why She Buys" by Bridget Brennan

09/25/2009 | Financial Times (tiered subscription model)

Women control the bulk of U.S. consumer purchases, yet their desires are not always well understood or properly catered to, two books on marketing to women suggest. A reviewer says that both books give business leaders some insight into the ways they're failing to serve this all-important market.

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Financial Times (tiered subscription model)

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