"Women Want More" by Michael Silverstein and Kate Sayre and "Why She Buys" by Bridget Brennan

09/25/2009 | Financial Times (tiered subscription model)

Women control the bulk of U.S. consumer purchases, yet their desires are not always well understood or properly catered to, two books on marketing to women suggest. A reviewer says that both books give business leaders some insight into the ways they're failing to serve this all-important market.

View Full Article in:

Financial Times (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Pharmacy Benefit Analyst/ Auditor
Nationwide, SL_Nationwide
Vice President, HEDIS & Performance Outcomes
Dayton, OH
Vice President, Girls and Women Strategy
United Nations Foundation
Washington, DC