How Google Analytics can improve your website

09/25/2011 | Business Insider

Information is key for small-business owners looking to improve their websites. Google Analytics can provide a number of metrics, including what your visitors are interested in -- and what they aren't. "Funneling resources to features that aren't captivating users is clearly not a smart business move, and Google Analytics can help you avoid making that mistake," Karlee Weinmann writes.

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