Why smaller is better for "better burger" chains

09/25/2011 | Advertising Age (tiered subscription model)

Fast-casual chains that focus on burgers are grabbing more market share as bigger quickservice chains expand their menus and focus on nonburger menu offerings. Fast-growing contenders including Five Guys Burgers & Fries and Smashburger saw sales growth of 16.4% in 2010, while the burger category overall rose only 1.6%, according to Technomic.

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