In order for a distillery to be successful, it needs more than a great-tasting spirit, it needs an appealing story, said whiskey expert Charles K. Cowdery. Brothers Andy and Charles Nelson from Nashville, Tenn., hope their family history as descendants of a successful Prohibition-era whiskey businessman will lure customers, but since they are unable to open their own distillery, they must rely on outsourcing to an Indiana manufacturer until they can build their own business closer to home.
Brothers hope to strike it big in bourbon business
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