Clark Kokich's jump to Marchex follows agency-to-ad-tech flow

09/25/2013 | Advertising Age (tiered subscription model)

Razorfish Chairman Clark Kokich's move from the digital shop to Marchex, where he'll serve as chief strategy officer, is part of a migration trend from agency to ad tech, writes Alexandra Bruell. Other examples of this trend include former Razorfish CEO Bob Lord's jump to AOL Networks as CEO and former WPP digital exec David Spitz's move to RebelMouse as president and chief operating officer.

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