CNN chief gives social media a wary welcome

09/25/2013 | Adweek

CNN should embrace social media, but shouldn't grow beholden to online chatter, says CNN Worldwide President Jeff Zucker. Editors and reporters should be aware of and guided by social buzz, but shouldn't outsource their editorial judgment to online commentators, Zucker says. "We can't be strictly driven by what people are talking about on social," he says.

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