Creme Egg campaign shows power of social media

09/25/2013 | (U.K) (free content)

Mondelez International said its Facebook-based campaign for Creme Eggs generated as much business as traditional television ads, at a lower price. "For us now, it’s about treating our posts as potentially having the same reach as a TV ad," said Sonia Carter, head of European digital marketing and social media. "We should start seeing increased investment in paid media in Facebook to drive reach. But we’re also hoping to apply this model across the whole social space as the model we have applies to other channels."

View Full Article in: (U.K) (free content)

Published in Briefs:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Culinary Arts Chef Instructor
The Culinary Institute of America
Adjunct Instructor - Ancient Foods in the Modern World
The Culinary Institute of America
San Antonio, TX
Adjunct Instructor - Menu Development
The Culinary Institute of America
San Antonio, TX
Staff Assistant, Executive Sous Chef
University of Massachusetts Amherst
Amherst, MA