Dairy Crest to work on new Clover brand packaging

09/25/2013 | MarketingWeek.co.uk (U.K) (free content)

Dairy Crest announced it will revamp the packaging for its Clover brand to help the company gain more share in the butters and spreads market. Included in Dairy Crest's plans are a packaging update for its lower-calorie Clover Lighter product and the potential launch of a new line of Clover Additions.

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MarketingWeek.co.uk (U.K) (free content)

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